You’re probably already familiar with the concept of blogging; people maintain blogs for both professional and personal reasons. Are you aware though of just how big blogging is? The internet has almost 200 million blogs out there already. That’s huge! That’s more than the population of most countries. That’s a great wealth of information being shared, and much of it is on behalf of one brand or another.
If your business caters to other businesses then a blog is vital, research has shown that B2B marketing allows you to receive 67% more leads than businesses that don’t blog. More than 60% of businesses have a blog already, so if you haven’t started blogging you can be the competition has. Consumer are also more to buy from businesses with blogs and according to BlogHer 81% of US consumers look to blogs for advice.
If that isn’t enough to encourage you to start blogging here are four reasons why your company should have a blog:
- Relationship building: You can use your blog to build relationships with existing and future customers. Blogging gives you the ability to connect with others in your industry and position yourself as an expert in your field. Blogging allows you to compete with the big guys in your industry on a level playing field. Blogging doesn’t have to be serious and all business, it is a lighter way to connect with people. Try different ways to get your message across, see what works for you.
- Cost effective marketing: Marketing costs money. Traditional advertising can be expensive, running a media campaign with radio, television, PPC or print advertising can add up to thousands of dollars very quickly, and when you’re not paying the advertising is over. Blogging costs nothing but time and blog posts can stay on your site forever.
- Search Engine Optimization: Blogging is the backbone of a good SEO campaign. It helps you build backlinks to your own site, highlighting the goods and service your company offers. Creating fresh content on a regular basis keeps your audience engaged and as they say “Content is king”. Blogging also integrates very well with social media, allowing you to spread shareable content even further.
- Increase your email list: On the top of every blog there should be a small form allowing readers to input their email address to stay up to date with new content. A good email list is absolutely priceless to your sales and marketing campaigns. Newsletters can keep your customers aware of your brand. It is an excellent opportunity to let your audience know of sales and promotions you may be running leading to more sales.
Creating a blog can take time and energy but the ROI is well worth it. It can provide you opportunities to drive traffic to your own website, generate leads for you and boost sales. Don’t let this opportunity pass you by.